Meridian is an industry leader in designing and operating effective group travel programs, including incentive travel, company meetings, training conferences, trade show exhibits and special events. We have the experience to choose the right destination and venue to meet our client’s budget, audience and logistical issues.
Because a successful program goes beyond just a great destination, Meridian’s group travel services are based on personal attention and an unwavering commitment to quality. We pride ourselves on a customer commitment focus that consistently provides experience, customized service, value, convenience and technology to every client.
Our business services start from a unique perspective ... yours!
An established incentive program that had been using the same program structure and communications year to year was yielding positive results to motivate its independent sales reps. The company wanted to maintain such success, but reduce the ongoing administrative and communications costs of the program.
The explosive growth of co-branded credit cards with significant enhancements, plus the impact of no-fee and low-rate offers amid a saturated market for new accounts were taking a toll on cardholder loyalty. The client needed to take proactive efforts to add value to its credit card customer base and re-engage their loyalty.
The new program had to drive distributor and reseller sales of more than 15,000 different product IDs, while also meeting stringent audit requirements. This company had a history of using traditional incentives that had lost their effectiveness. They wanted an innovative concept to distinguish a future program from past and competing programs, while also re-engaging and exciting participants.
What began as 150 guests departing from St. Mark’s Square for a scenic gondola ride turned into a challenge as the program grew in size to 750 attendees. Since a gondola ride at sunset in the highlight of any visit to Venice, we were intent on finding a way to make this happen.
This client needed its incentive marketing effort to be executed flawlessly. Program design and staffing had to be absolutely reliable. To fulfill these important requirements, the client needed to establish a strong, secure working relationship with an incentive partner - their choice was Meridian.